The John Lennon Educational Tour Bus Kicks Off 20th Anniversary with Ronnie Spector and The Ronettes at the 2017 NAMM Show

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The state-of-the-art studios presented by Canon U.S.A., Inc. will showcase the latest music,
audio and imaging products, hold exclusive tours, giveaways, live performances
and host the annual Imagine Party celebrating music education

The non-profit has visited over 2,000 schools, impacting more than 5 million students in the past 20 years

NEW YORK, N.Y. (Jan. 10, 2017) – The John Lennon Educational Tour Bus (Lennon Bus), the premier non-profit 501 (c)(3) state-of-the-art mobile production facility that provides hands-on experiences for students of all ages, makes its return to The 2017 NAMM Show at the Anaheim Convention Center with Rock & Roll Hall of Fame inductees, Ronnie Spector and the Ronettes. Presented in conjunction with The NAMM Foundation, the rock icon joins the Lennon Bus in celebrating its 20th Anniversary tour with a special performance by the Ronettes at the annual Imagine Party. 

“Launching the 20th Anniversary tour at The NAMM Show is like coming home,” said Co-Founder and Executive Director Brian Rothschild. “The NAMM Foundation’s early support of the Lennon Bus helped set the stage for our years of success, and partnering with Ronnie Spector, a friend of John Lennon’s, is the perfect way to celebrate as we look back on our impact and look ahead to reaching even more students and communities.” 

“I first met John January 1964 in London, before he came to the states. What a beautiful person. I am thrilled to help celebrate his continuing impact on humanity with The John Lennon Educational Tour Bus and the efforts by Yoko to keep his spirit alive,” said Ronnie Spector. 

Throughout The 2017 NAMM Show, the Lennon Bus will be parked on the central Grand Plaza in front of the Anaheim Convention Center, offering trade show attendees interactive tours of the bus and showcasing the newly updated display of onboard state-of-the-art equipment and gear, advanced recording technology, and innovative capabilities. Guests will get an exclusive look at featured products including Yamaha acoustic and electric guitars, Line 6 digital modeling guitar amplifiers, and new Canon cameras and lenses. In addition, the Lennon Bus will offer over $14,000 worth of gear giveaways from Yamaha, OWC (Other World Computing), Audio-Technica, Neutrik, Disc Makers, Digital Media Academy, Focusrite, Genelec, Line 6, Mackie, and Propellerhead.   

The Lennon Bus, which is inspired by John Lennon and made possible by Yoko Ono Lennon, celebrates 20 years of carrying on John Lennon’s legacy of peace, love and creativity. The organization has visited 13 countries and over 2,000 schools, making an impact on over 5 million students, in addition to 20 years of supportive partnerships with companies such as Canon U.S.A. Inc., Apple Inc., Juniper Networks, OWC (Other World Computing), Audio-Technica, Neutrik and Founding Sponsor, Yamaha Corporation of America.  


Lennon Bus Interactive Tours

Thursday, January 19 – 10:00AM – 6:00PM

Friday, January 20 – 10:00AM – 6:00PM

Saturday, January 21 – 10:00AM – 4:00PM

Sunday, January 22 – 10:00AM – 5:00PM 

Thursday, January 19

1:45PM Press Event at Lennon Bus – Founding Sponsor Yamaha unveils and discusses their expanded relationship with the Lennon Bus for the 20th Anniversary tour. 

Friday, January 20

12:00PM John Lennon Songwriting Contest NAMM Show winner Skye Strickler performs at the NAMM Nissan Grand Plaza Stage 

7:00PM The Lennon Bus presents Ronnie Spector with She Rocks Award at the Anaheim Hilton Hotel. 

Saturday, January 21

12:00PM John Lennon Songwriting Contest NAMM Show winner Tia P. performs at the NAMM Nissan Grand Plaza Stage 

5:45PM – 7:30PM The NAMM Foundation and The John Lennon Educational Tour Bus present the Imagine Party featuring Ronnie Spector and the Ronettes at the NAMM Nissan Grand Plaza Stage. 

Sunday, January 21

12:00PM John Lennon Songwriting Contest Song of the Year winner Common Souls performs at the NAMM Nissan Grand Plaza Stage 

The John Lennon Educational Tour Bus presented by Canon U.S.A. Inc. is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 20th year of touring, the Lennon Bus features the latest audio and video technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, dedicated to providing opportunities for both professional and amateur songwriters around the world; proceeds from which help support the Lennon Bus. The Lennon Bus travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences. Lennon Bus Europe began providing these same opportunities to the young people of Europe when it launched in Liverpool, UK in May 2013.

The John Lennon Educational Tour Bus is made possible by Yoko Ono Lennon and the following sponsors and contributors: Canon U.S.A., Inc., Apple Inc., Juniper Networks, Other World Computing, Yamaha, Neutrik, The NAMM Foundation, Digital Media Academy, Audio-Technica, Genelec, Line 6, Focusrite, Sonnet Technologies, Avid, SSL, NewTek, TodoCast, IP Access, Reflecmedia, Baker & McKenzie, Litepanels, Clear-Com, Anton/Bauer, AJA, Copperpeace, Applied Acoustics Systems, Mobile Roadie, McDSP, Native Instruments, IK Multimedia, Noise Industries, JDI, iZotope, Mad Mimi, Ableton, Mackie, Guitar Player, Bass Player, Electronic Musician, Keyboard Magazine, and LiveU. 

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine’s World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact  

† Based on weekly patent counts issued by United States Patent and Trademark Office. 


The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit http://www.nammfoundation.orgFacebookInstagramTwitter and YouTube.

Source:  Press Release

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