Lady Gaga Launches Lookbook for 2017 Merchandise Capsule Collection

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On the heels of her lauded Super Bowl and Grammys performance, her Joanne World Tour announcement, as well as the release of her new “John Wayne” music video, Lady Gaga debuts a lookbook for her 2017 merchandise capsule collection. The collection was designed in collaboration with Lobster Eye x Bravado. The lookbook was shot by famed photography duo Synchrodogs in the Ukraine.

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While Bravado has done lookbooks in the past, this look book represents the company’s shift from a traditional merchandising company to becoming more of a creative and brand management partner to their artists. The Bravado team brought together Synchrodogs with Lady Gaga’s creative collective, Lobster Eye, to create an elevated high fashion lookbook that captures the essence of her collection as well her artistry. By offering their artists larger opportunities, especially in regards to creative collaboration, Bravado is turning these artists vision to full sensory experience for the fans and/or consumer (



Merchandise: Lobster Eye x Bravado
Photography: Synchrodogs
Stylist: Daria Lagenberg
Models: Daria Svertilova (Cat-B agency), Stacy Koren (MZM)
Hair: Julia Stets
Make Up: Yulia Zalesskaya

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